Our Team

Passion3 consists of a team of highly experienced market research practitioners who understands market research and who can empathize with the researchers.  At Passion3, we do not believe in merely taking orders. Instead, we strive to proactively provide value added consultancy advice from the initial proposal stage until the final delivery of data.

Our team is made up of local researchers who truly understand the market and is passionate about the work that they do. We have good and extensive knowledge of the local market complemented by an international mindset and attitude towards professional servicing. We understand people and we understand the local culture.  

Key Team Members


  Lin Tracy - Operations Director
Lin has more than 20 years of extensive operations experience in both qualitative and quantitative research.
Prior joining Passion3, she was the Operations Manager at The Nielsen Company where she led a team of over 100 survey officers nationwide. After leaving Nielsen, she joined a boutique research agency where she oversees the qualitative fieldwork operations and venue management. With a mastery of different types of fieldwork, Lin has extraordinary leadership and interpersonal skills.


  Felicia Yew - Client Service Manager
With over 9 years of research experience under her belt, Felicia started her career at The Nielsen Company and later joined a boutique research agency, where she led a team of junior researchers. Over the years she has handled numerous key accounts, honing her analytical and project management skills. Having a curious mind and a deep passion for research, Felicia is a keen observer of fieldwork




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